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Credit: Josh Pigford / X
TL;DR
Amazon’s shopping experience has heavily degraded due to an influx of sponsored ads and low-quality, white-label commodity products sold under gibberish, all-caps brand names.
A free, open-source browser extension called “Knockoff” allows users to dim, label, or completely hide these pseudo-brands and ad carousels.
The tool claims to use linguistic name heuristics and a community-driven database of 5,000 established brands to filter search results, and is said to run entirely on-device.
If you have tried shopping on Amazon recently, you already know the experience has completely degraded. What used to be a reliable marketplace for trusted goods has transformed into an endless sea of sponsored placements and low-quality commodity products sold by trademark-squatting, all-caps gibberish names like SZHLUX, LATTOOK, COOFANDY, or TOSY. Finding a genuine product from an established company now requires serious digital digging, and not everyone might be up for the task. Thankfully, there’s a new browser extension in town that helps declutter your Amazon search results from knockoff brands.
Knockoff — Amazon Brand Filter is a new browser extension that helps clean up your Amazon shopping experience by identifying, marking, and filtering out pseudo-brand listings. As shared by developer Josh Pigford on X , the extension is explicitly designed to help address the flood of random-character-string brands registered on Amazon.
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