Meta to use public Instagram photos to train its AI image model

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Meta has released its first-ever image-generation model, Muse Image, while also previewing Muse Video.

At the same time, Instagram appears to have updated its policy to allow posts from public profiles to be used for AI creations.

Users can opt out of sharing content with Meta AI using dedicated toggles from the settings page.

Millions use Instagram every day to watch their favorite creators on loop or share images and videos with their followers. Meta AI has been involved with Instagram in some form since at least late 2023 . The company has now reached a major milestone in its AI journey with the announcement of its first image-generation model, Muse Image.

This is ostensibly Meta’s answer to OpenAI and Google’s highly capable image generation models. However, the social media juggernaut has also used this announcement to update Instagram’s policies, which now allow the creation of AI-generated content from public Instagram profiles (via Wired ).