Norwegian Hair Tie Firm Goes Global Thanks to Haaland's Signature Bun
Erling Haaland, whose goals sent Norway to their first-ever World Cup quarter-final, has long worn his signature blond bun tied with hair bands from the same small Norwegian company. The footballer's global fame has turned the niche Norwegian hair accessory brand into a worldwide phenomenon. The story illustrates the so-called "Haaland effect" — when a sports star boosts a small local business.
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