PlayStation advertises fight stick while ignoring fan backlash over disc production end

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Amid backlash surrounding plans to end physical game disc production, Sony is trying to advertise its new PlayStation fight stick

The company has remained quiet amid fan pushback since announcing its plans

Fans appear outraged by Sony's lack of response

PlayStation has just posted online for the first time since announcing its plans to end physical game disc production , but instead of addressing the elephant in the room, the company is trying to advertise its new fight stick.

From January 2028 onwards physical PlayStation discs will no longer be produced, and let's just say the reaction to the announcement has sparked overwhelming backlash.

While fans continue to urge the company to backtrack on its decision online, including creating a petition that has amassed over 170,000 signatures , PlayStation has remained noticeably quiet on the issue. But finally, after six days of silence, it looks like it's finally shared a new social media post.

Is it a statement addressing the issue? A response explaining its stance further? No. It's an advertisement for its new FlexStrike wireless fight stick.

As of writing, the post has been up for one hour, has over 4.5million views, and has received massive pushback, with fans flooding the replies to accuse PlayStation of ignoring them.

"Sony is completely ignoring the huge backlash for the killing physical media and ownership," one fan said. "Don't let them get away with it. Voice your disgust under every post they put out until they change course."

Sony there's something you should address... pic.twitter.com/AtBQIaCoPJ July 7, 2026

pic.twitter.com/WmAm1ooc0K July 7, 2026

Another wrote, "No way THIS is the first tweet PlayStation puts out after 6 days," as another joked, "I don’t understand. This a physical product? How do I download it?"

The thread is also full of fans showing how much they care about physical media, with some proudly showing off their collections, others declaring they won't buy another console again, and of course, plenty of memes about the situation.

We'll have to wait and see if PlayStation eventually caves to the pressure, but for now, Sony's plan to stop manufacturing physical media is still going ahead.