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Aniplex unveils global strategy under new president Nishimoto Shu
Nishimoto Shu, newly appointed president of Aniplex — the Sony Music Entertainment Japan subsidiary behind "Demon Slayer" — has outlined a strategy to deepen the studio's international footprint. He stressed the importance of preserving the essence of Japanese creativity while expanding globally. Anime, he noted, has moved from niche import to the centre of global pop culture.
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