TikTok-driven 'viral pilgrimages' are bringing Gen Z back to city-centre stores
Generation Z is increasingly visiting physical shops in city centres, driven by social media influencers and viral trends — a phenomenon dubbed "viral pilgrimages." A report by American Express and Retail Economics analyses the reasons behind this revival of in-store shopping among young consumers. Retailers are benefiting as foot traffic from younger shoppers rises.
Comments
No comments yet
Comments
No comments yet — be the first to weigh in 👇
No comments yet. Be the first!