100 years on, Hemingway's novel still draws hundreds to Pamplona bull run

Ernest Hemingway's 1926 novel "The Sun Also Rises" put the San Fermín festival in Pamplona on the global map and continues to inspire hundreds of participants in the bull run a century later. The annual July event remains one of Spain's most iconic cultural celebrations, drawing visitors from around the world. Hemingway's vivid portrayal of the festival cemented its international reputation.