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Universes Beyond is saving Magic: The Gathering, not ruining it
Magic: The Gathering's Universes Beyond crossover sets — including the recent Marvel Super Heroes release — are drawing new players into local game stores that previously sat nearly empty during open play. The author argues that despite veteran backlash, these IP collaborations are keeping the game commercially viable. Without them, he contends, the game would be losing players faster than it gains new ones.
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