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30 years on, Jurassic Park quietly ended Hollywood's star era and launched the franchise age
Thirty years ago, Jurassic Park quietly shifted Hollywood from an era driven by star power — Harrison Ford, Arnold Schwarzenegger, Julia Roberts — to one led by franchises and brands. Before the blockbuster's success, audiences bought tickets to spend time with beloved performers; today, the franchise comes first and actors are largely secondary in marketing. The film's legacy is the template that now dominates the industry.
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