Toyota GR Supra discontinued but sales surge 72% in first half of 2026

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Dead Supra keeps selling fast as buyers scramble before remaining inventory disappears.

GR86 sales are down 26 percent despite it being more affordable and available to order.

Highlander Hybrid shines while Prius, Land Cruiser, and RAV4 post year-to-date declines.

Toyota may have stopped building the GR Supra , but buyers clearly didn’t get the memo. Or maybe they did, because nothing boosts demand quite like scarcity. The discontinued sports car is enjoying a remarkable farewell, leaving its still-living GR86 sibling looking strangely unloved.

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Through the first six months of 2026, Toyota delivered 2,116 Supras in the US, a hefty 71.9 percent increase over the 1,231 sold during the same period last year. June itself was equally impressive, with sales climbing 45.8 percent to 449 cars. Production at the Graz, Austria, plant wrapped this spring, meaning buyers are snapping up remaining inventory before it’s gone for good.

The GR86 Can’t Keep Up

The GR86 tells a very different story. Despite costing far less than the Supra and remaining firmly in production, meaning you can order one to your preferred spec, it continues to lose momentum. Year-to-date deliveries have dropped 26.2 percent to 4,007 cars, while June sales slipped another 6.8 percent to 754 units.

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More: Toyota GR86 Gets Even Better For 2027

Toyota’s overall performance was much healthier. The Toyota brand posted an 11.2 percent gain for June and is up 1.5 percent for the year so far, while electrified vehicles accounted for more than 57 percent of all TMNA sales during the month. The company also celebrated a best-ever month for the RAV4 Hybrid and a record June for Lexus, though Lexus is down 5.2 percent year-to-date.

Limited Stock Hurting Sales

Elsewhere in the lineup, there were plenty of winners and losers. The Prius continues to struggle, down 42.3 percent year to date despite a 9.4 percent increase in June. The regular, non-hybrid RAV4 has fallen 35.7 percent this year – though that’s more to do with choked availability , rather than lack of demand – while the Land Cruiser is down 40 percent.

On the brighter side, the Highlander Hybrid has surged 48.9 percent year-to-date, the 4Runner has rocketed 141 percent, and the Camry remains on a roll with a 15.3 percent gain, proving that America still loves a sensible sedan, especially if it comes with an equally sensible and trustworthy Toyota badge.

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