Bad Bunny and 'Despacito' prove Latin music no longer needs English to go global
Manuel Abud, CEO of the Latin Recording Academy, told the 2026 Golden Melody Festival in Taiwan that the old logic — Latin artists must record in English to reach international audiences — no longer holds. The global success of "Despacito" and artists like Bad Bunny demonstrated that Spanish-language music can dominate worldwide charts. Latin music has transformed into one of the leading forces in global pop culture entirely on its own linguistic terms.
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