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AMD's latest line of GPUs barely followed MSRP at launch, and yet they may be set to get even pricier in the future.

As reported by Sweclockers , a poster took to Board Channels , a forum for communicating between manufacturers and partners, to share news of an AMD price increase. Effectively, it claims that Sapphire, Asus, and XFX have all been told that the supply price of GPU and video memory bundles from AMD will be bumped up by around 10% in July.

The post in question has been machine translated by Sweclockers, as the board primarily operates in Chinese, and it's otherwise difficult to get access to. It tends to be well vetted, so claims made on the forum tend to have some validity, though AMD haven't confirmed anything as of yet.

Historically AMD and Nvidia have provided graphics card manufacturers with the video memory in a bundle with the GPU. That made sense for the GPU manufacturer as it could take advantage of the economies of scale to buy that VRAM in bulk. However, the memory crisis has proven to be a thorn in the side of consumer PC hardware , and for every manufacturer, so those bundles are going up and it seems likely the end user will be the one paying at least some of the extra.

Though it's not absolutely guaranteed the reported 10% price increase will be passed on to the consumer, partners buying GPU bundles for manufacture won't want to take the price hit on their own, so they will likely adjust their own pricing to make up the difference.

As the price increase is expected to come into effect in July, partners should honour supply deals made prior to the change. So, any cards already in retailers, and those already in the manufacturing pipeline theoretically shouldn't be affected. That 10% increase won't be immediately visible, though it will likely hit us all eventually.

(Image credit: Future) Late last year, it was rumoured Nvidia would stop bundling VRAM into its GPUs , leaving it up to partners to buy the GPU die alone and purchase the rest of the supporting cast themselves. It was theorised that would allow larger manufacturers, with wider relations to GDDR6/7 suppliers, to pick and choose where to buy their VRAM from, but the flip side is that smaller GPU vendors without those connections might struggle to compete.

So, while the price increase is a bummer, at least AMD is in some way helping support its smaller partners. Small crumbs, I know.

Unfortunately, with the memory crisis likely to go on for some time still , AMD probably isn't going to be bringing those prices back down any time soon. That means things are likely to get worse for hardware manufacturers and enthusiasts before they get any better.

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Gas Charger sales exploded this year and are up 404 percent in Q2.

Electric Charger is down 88 percent both in June and year-to-date.

Hellcat’s confirmed return could widen gasoline Charger’s advantage.

When Dodge launched the new Charger, it bet that electric muscle would win over grizzled gasoline enthusiasts. Instead, buyers have flocked to the petrol version that landed a year later, while the battery-powered model has suffered a dramatic collapse, proving old habits die hard in the performance car world.

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The contrast couldn’t be much sharper. Through the first half of 2026, Dodge has sold 4,583 gasoline Chargers , a massive 181 percent increase over the 1,630 delivered during the same period last year. The second quarter alone was even more dramatic, with sales rocketing 404 percent from 578 cars to 2,911.

The EV Goes The Other Way

Meanwhile, the Charger Daytona EV, which is getting a heap more expensive for MY27 , is heading firmly in the opposite direction. Dodge delivered just 534 electric Chargers during the first six months of the year, down 88 percent from 4,299 in 2025. The second quarter was equally grim, with only 294 finding homes compared with 2,352 a year ago, another 88 percent plunge.

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The Hemi Is Coming Back

Those gasoline gains are especially noteworthy because buyers aren’t even getting the engine many of them really want. Today’s Charger is available only with Stellantis’ twin-turbo Hurricane inline-six in two power outputs. It’s a genuinely impressive engine, but plenty of Dodge loyalists never embraced the idea of replacing a Hemi V8 with six cylinders.

Fortunately for them, Dodge has already confirmed the V8 is coming back. The company recently revealed that the supercharged Hellcat will return to the Charger lineup, most likely as a halo flagship sitting above the Hurricane models and equipped with a huge Superbird-style wing . If the six-cylinder car is already outselling the EV by such a huge margin, it’ll be fascinating to see what happens once buyers can once again order a blown Hemi.

The Rest Of The Lineup

Elsewhere in the Dodge lineup, the Hornet’s miserable run is finally nearing its conclusion. Sales crashed 87 percent year-to-date to only 717 units after Dodge discontinued the Alfa Romeo Tonale twin following the 2025 model year. The Tonale remains in production at the same Italian factory, though its own future hardly looks secure, with reports suggesting it may have to give up its plant space for affordable Stellantis EVs.

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More: Dodge Revives Its Purple Obsession For The Charger’s 60th

And rounding out Dodge’s sales performance is the geriatric Durango SUV. Its sales are down 12 percent in Q2, but up by the same amount YTD, and with 38,575 sold so far in 2026, it’s still the brand’s best-performing vehicle by miles.

Even so, the brand as a whole is going backwards. Total Dodge sales fell 15 percent in Q2 to 21,818 units and slipped 6 percent year to date to 44,511, so the Charger’s gas resurgence isn’t yet enough to lift the wider ledger.

Dodge Sales, 2026

Model Q2-26 Q2-25 Diff. YTD-26 YTD-25 Diff.

Hornet 300 1,539 -81% 717 5,647 -87%

Charger 2,911 578 404% 4,583 1,630 181%

Charger BEV 294 2,352 -88% 534 4,299 -88%

Challenger 38 579 -93% 83 1,501 -94%

Durango 18,275 20,698 -12% 38,575 34,399 12%

Total 21,818 25,750 -15% 44,511 47,481 -6%

SWIPE

Dodge

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