๐Ÿš—
Nissan CEO admits chasing sales volume was a mistake, vows to cut rental-car dependence
๐Ÿš— Cars

Nissan CEO admits chasing sales volume was a mistake, vows to cut rental-car dependence

Nissan CEO Ivan Espinosa has admitted that the company's strategy of chasing sales volume was wrong. The automaker plans to significantly reduce its heavy reliance on rental-car fleet sales, which has long damaged the brand's image and profitability. Espinosa signalled a shift in direction, prioritising margins over unit sales.

Comments

No comments yet