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Nissan CEO admits chasing sales volume was a mistake, vows to cut rental-car dependence
Nissan CEO Ivan Espinosa has admitted that the company's strategy of chasing sales volume was wrong. The automaker plans to significantly reduce its heavy reliance on rental-car fleet sales, which has long damaged the brand's image and profitability. Espinosa signalled a shift in direction, prioritising margins over unit sales.
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