OnePlus redirects European customers to OPPO, signalling brand merger

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Credit: Joe Maring / Android Authority

TL;DR

OnePlus is now directing customers to OPPO devices in some European markets.

A banner on OnePlus’ German website positions OPPO as the go-to upgrade path, highlighting shared performance, software, and compatibility instead of future OnePlus products.

The signs of OnePlus losing its identity just keep piling up, and the latest one is hard to ignore. The company’s website in some European markets is now encouraging customers to purchase OPPO devices instead of teasing upcoming OnePlus hardware, adding new fuel to months of speculation that the smartphone brand is slowly being folded into its parent company.

For long-time OnePlus fans, this is one of the clearest shifts to date. Instead of a roadmap of new phones, tablets, or earbuds, OnePlus is now offering OPPO’s ecosystem as the natural upgrade path for existing customers, as spotted by Cachys Blog (via WinFuture ). The message doesn’t say the brand is going away, but it’s about as close as you can get.