Dodge Charger marks 60th anniversary with new Purple Haze paint for $795

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Dodge is celebrating the Charger’s 60th anniversary with a new paint color.

Known as Purple Haze, it costs $795 and is limited to 2027 models.

It builds on a legacy of classic purples including Plum Crazy and In‑Violet.

The 2027 Dodge Charger embraces color and personalization. That theme continues today as the company is celebrating the model’s 60th anniversary by introducing a new hue called Purple Haze.

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Designed to deliver “maximum visual punch,” the finish features a high-gloss clearcoat that causes the color to shift in bright sunlight. However, it “retreats to a rich, deep purple in the shade.”

More: Dodge Teases Surprise Summer Debuts, One Might Be The Charger SRT Hellcat

The color will be exclusive to the 2027 Charger and cost $795. It will be available across the entire lineup and the company is currently accepting orders.

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Dodge said Purple Haze is a natural addition as they have a “ heritage of bold color ” as their High Impact paint scheme was introduced in 1969. This effort spawned classics such as Go Mango, Top Banana, and Sublime. Dodge also noted purple is one of their signature colors as they’ve released a string of options ranging from Plum Crazy to In‑Violet and Hellraisin.

Purple Haze debuts at the Carlisle Chrysler Nationals next month and Dodge noted color is extremely important to muscle car buyers. As they explained, “In the full-size car segment, color choice is nearly three times more important than the industry average. On Dodge Charger, it’s a top-three purchase driver.”

A recent study also found that sports cars are the most likely to have ‘colorful’ paint jobs. 15.5% of them were blue last year, while 10.8% were red. Purple had a 1.8% share, but 63.6% were a grayscale color such as white, black, gray, or silver.

Speaking of color, Purple Haze isn’t the only stylish addition for the 2027 Charger. Quite the opposite as the interior offers new Petrol Blue leather sport seats. They have a “Digital Slash” perforation as well as red contrast stitching. Buyers can also get new Demonic Red seat belts.

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