UK's CMA wants Apple and Google to let developers bypass app store fees
The UK's Competition and Markets Authority (CMA) is consulting on new "steering" requirements that would compel Apple and Google to allow app developers to direct customers away from their platforms for payment, bypassing app store fees. Apple currently bans the practice in the UK entirely, while Google restricts it. The CMA expects any direct-engagement fees to be lower than current app store charges, with savings potentially passed on to consumers or reinvested in innovation.
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