GTA 6's $100 price tag sets a new benchmark for AAA game pricing
The recently revealed price of Rockstar Games' GTA 6 — around $100 — could permanently change how major titles are priced across the gaming industry. Analysts warn it will serve as a benchmark for the whole sector, though only a handful of publishers have the clout to charge as much. Smaller developers risk losing customers if the market adjusts to higher price expectations.
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