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Bollywood Giant Yash Raj Films Invests in Rusk Media for Vertical Content
Yash Raj Films, one of Bollywood's major studios, has made a strategic investment in Rusk Media, the company behind the Alright! TV platform specialising in original vertical video content for Gen Z and Gen Alpha audiences. The move aims to give the studio a foothold in India's fast-growing vertical content economy. Financial terms were not disclosed.
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