Functional beverage boom: protein coffee and CBD soda conquer the market
Brands worldwide are cashing in on the surging popularity of functional beverages — drinks enriched with protein, CBD and other active ingredients. Starbucks EMEA Beverage Development Manager Sam Henderson told CNBC that the chain sells almost as much protein cold foam as flat whites. The trend spans protein coffee, CBD soda and other products blending taste with perceived health benefits.
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