TikTok misinformation about sunscreen gets more views than factual content
An analysis of nearly 1,000 TikTok videos about UV sunscreen found that while the vast majority promoted sun protection, videos discrediting sunscreen attracted significantly more engagement. Misinformation about the safety and effectiveness of sunscreens is outperforming accurate, expert-backed content on the platform. This trend raises concerns that users may be discouraged from using sun protection products.
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