UTA Launches 'Culture Index' to Measure Brands' Cultural Impact at Cannes Lions
Talent and brand advisory firm UTA announced the launch of its Culture Index at the Cannes Lions festival, a new tool designed to measure the cultural impact of brands. The company argues that culture has always been a business driver, shaping how time and money are spent for decades and even centuries. The index aims to give brands a quantifiable way to assess that influence.
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