Walmart Launches Shoppable TV Shows 'Join the Club' and 'Backyard Escapes' on Vizio
Walmart is launching its own TV series, including "Join the Club" and "Backyard Escapes," distributed directly to users of Vizio smart TVs, the manufacturer Walmart acquired in 2024. The shows feature products available for purchase in-store or online, aiming to drive shopping before customers even visit a Walmart location. The initiative is part of a broader strategy merging entertainment with retail commerce.
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